Melanie McMullen
Founder & President, Bayside Media
PeakHouse is a Los Angeles-based creative studio specializing in sports storytelling, content production, uniform design, and live event hosting. Built from years of creating original work around football culture, identity, and history, PeakHouse partners with teams, athletes, sports organizations, brands, and creative departments to help bring larger ideas to life.
Led by a team of creators, designers, producers, and editors, PeakHouse understands that sport is not just content—it is identity, history, emotion, and anticipation.
Premium content built to move sport forward.
From narrated films to event openers, social edits, and story-driven content, we create work that builds anticipation and gives audiences something to feel. We collaborate with teams and creative partners to turn a clear objective into a finished piece that looks, sounds, and feels like the moment deserves.
Identity in every detail.
A uniform is more than what a team wears—it is history, culture, and a visual signal of who they are. We develop uniform concepts, reveal creative, historical storytelling, and visual direction that honor the details fans recognize while helping teams introduce what comes next.
The creative direction behind the work.
We bring a focused creative perspective to campaigns, launches, events, and cultural moments in sport. Our work includes campaign concepts, art direction, custom illustration, social and digital creative, event visuals, and fan-facing storytelling.
Conversations that bring the game closer.
Led by Deep In The Field host Vinny, our live hosting brings football culture into the room through knowledge, energy, and a natural connection with fans. From interviews and panels to fan events, brand activations, and on-site programming, we create conversation-driven experiences that feel informed, engaging, and built for the people who care about the game.