Embedded Files
OUR ROLE
Brand Strategy
Visual Identity Design
YouTube Packaging
THE CHALLENGE
The challenge was to create a bold and cohesive visual identity to match the host’s energy and the channel’s unique voice—one rooted in real talk, personality, and sharp opinions on all things NFL. With content that’s both informative and entertaining, the brand needed to feel fresh, culturally tapped-in, and instantly recognizable on YouTube and Substack.
THE SOLUTION
The final result is a cohesive suite of branded materials, including thumbnails and end screens, all working together to amplify the channel’s message. Motion animations were added to elevate the viewing experience and reinforce brand presence across videos, while social media post templates ensure every touchpoint outside of YouTube remains just as strong.
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