DEEP IN THE FIELD

Deep In The Field isn’t just a client project—it’s a PeakHouse original. With a full 360° approach, we built every element of Deep In The Field’s content from the ground up. The result is a sports media brand that captures the voice of the modern NFL fan: bold, unfiltered, and culturally sharp.

We developed the full brand ecosystem—naming, visual identity, content packaging, and creative direction—designed to thrive across YouTube, social media, and long-form editorial. The outcome is a signature look and voice that’s instantly recognizable, with scroll-stopping thumbnails, dynamic motion graphics, and flexible templates that keep every touchpoint consistent, from videos, to short-form, to written articles.

Since launch, Deep In The Field has:

• Surpassed 3,000 YouTube subscribers within 18 months and 600K views within 24 months

• Achieved a 7% average click-through rate on branded thumbnails (above industry average)

• Driven 400% social engagement growth on X and YouTube Shorts through branded micro-content

For PeakHouse, Deep In The Field is proof of concept: we don’t just design systems for other creators—we build them ourselves, testing strategies in real time and refining what works. Every success becomes part of the playbook we bring to our partners.