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OUR ROLE
Website Design
Brand Strategy
Visual Identity Design
THE CHALLENGE
Dr. Vajra Watson is a highly respected academic, published author, and public speaker whose work spans scholarly research, mainstream media appearances, and personal storytelling.
She needed a visual identity that could move fluidly between these worlds—professional enough for university lectures and conferences, but personal enough to support her books, public voice, and future brand extensions. The challenge was creating a cohesive brand system and online presence that reflected her brilliance and authority, while also honoring her laid-back personality and making space for growth beyond academia.
THE SOLUTION
We developed a flexible brand identity with a thoughtful logo suite: a formal primary logo for academic and professional use, a secondary logo for her author persona, and a standalone wordmark, “Vajra,” to support future product lines or public-facing projects. The visual language is vibrant, engaging, and centers around hand-drawn elements. Together, the brand and site form a confident, personality-driven identity that reflects and illuminates her work.
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